All businesses should have an online presence, even if a 1-2 page website you can refer your clients too, but even more than that – leading into 2013 and beyond, your business needs to have a easy to use and read mobile friendly presence.

Not sure what this means?

Whether you have an iPad, an Android tablet, an iPhone or an Android friendly smartphone, many more people are searching for products and services they need on these devices.

Believe me, you don’t want to miss out on ensuring that:

(a) your website is user friendly on these products; but also

(b) it loads up quickly and easily.

Just imagine if you, yourself, began searching on your smartphone for the closest bookkeeper or hamper stockist and you came across one which sounded good in name, but:

(i) it took so long to load; and

(ii) it just didn’t look user friendly once you had actually waited for it to load.

Would you stay on that site?  No, seriously, would you?  9 times out of 10, you wouldn’t.


Any website needs to be easy to navigate around, but this becomes increasingly more important as you move into ensuring you have a mobile friendly interactive site.2012-12-10 08.10.41

So, how do you accomplish staying inline with the necessary technology of say the big players?

It sounds hard, but it is something which can be achieved by usually outsourcing it but if you are on a budget and feel you want to try yourself, there are apps you can try to accomplish the same result.

Here is an example of our mobile friendly website, which we know meets the Google essential requirements.

So, remember it is very important to have a website – not everyone has a smartphone, iPhone or tablet – but it is just as important to start getting your site, your products and your services ready for the mobile friendly era!  It is here.


Hazel Theocharous, Owner and Business Support Specialist of Expert VA supporting businesses globally with their business admin needs and ensuring Structure + Streamlining of Systems = Success in business.  Contact us if you are ready to make your website and online presence mobile friendly – we have some great ‘New Year’ deals happening now.