So, you have created a website for your business but what about your blog?
It is a great marketing tool which keeps your business website being ranked highly in Google, as well as providing much needed advice and information to your actual and potential followers and clients.
Imagine that you are:
(i) a medical practitioner who specialises in acupuncture or natural therapies and have a knowledge which the general person in the street does not have – this is the perfect way to impart your knowledge and educate others; or
(ii) a florist who loves to teach people how to create bouquets or what the best flowers are each season; or
(iii) an accountant who has important information for all business owners about their tax or how to create accounting systems.
Although you will continue to update your website and make changes as required to content or add images to represent your business and your brand, your blog will be your main marketing avenue. This is the way to alert the general public or your clients to new information, upcoming events or just something you feel is something you want to say.
Remember when blogging to take the time to write your posts.
However, sometimes this can be difficult and you can locate someone who loves to write. You can provide bullet points of information and ask that person to expand on your post and upload regularly for you.
At Expert VA Global we have created a number of packages to help business owners create their blog posts on a regular basis or actually write and post them for a business owner.
If you feel that this is one project you have put off, then contact us today – we can help you.